
Our history
GoPro was founded in 2002 by Nick Woodman, a photography and video enthusiast who was looking for a better way to film himself and his friends surfing. Since then, GoPro has evolved into a tirelessly innovative brand that is valued worldwide for its incredibly versatile products.
We want to be a source of positivity, celebrating all things positive and inspiring people to pursue their passions.
We are GoPro, and we love what we create.
OUR VALUES
At GoPro, passion is at the heart of our culture. The brand was born from a desire to capture and share extraordinary moments. This enthusiasm for adventure, creativity, and innovation drives the company to constantly develop new technologies that inspire people to experience their world from new perspectives.
GoPro fosters a community based on friendship and mutual support. Its products and content connect people worldwide by making shared experiences visible. The brand thrives on the idea that shared experiences—whether surfing, snowboarding, or traveling—strengthen relationships and create memories that bring people together.
Flexibility is evident at GoPro in both its products and corporate culture. The cameras are designed for a wide range of uses, from extreme sports to family vacations. At the same time, the company dynamically adapts to new trends and user needs in order to always offer relevant and versatile solutions.
WHAT'S NEW
THE MAX2
The GoPro MAX2 is the most powerful and versatile 360° camera because it's from GoPro – designed for adventures in any environment. With True 8K resolution, it delivers razor-sharp details and image quality that sets new standards. Thanks to its invisible selfie stick, 360° super slow-mo, 10-bit colors, and GP-Log encoding, it offers professional-level creative freedom. The interchangeable hardened glass lenses make the camera particularly robust and easy to maintain—ideal for action sports, travel, and outdoor use. With customizable video stabilization, horizon lock, and Power Audio, the MAX2 is ready for any challenge—whether snow, water, or speed.
Intelligent object tracking ensures that your subject always stays in focus, no matter how dynamic the scene is.
SHOP BY PRODUCT CATEGORY
OTHER PRODUCTS
THE HERO13 BLACK
The GoPro HERO13 Black opens up a whole new world of creative possibilities. It is compatible with HB Series lenses with automatic lens recognition and the new magnetic mounts, and offers brand new ways to extend battery life. It also features a redesigned housing (which still fits into the protective case and Media Mod of the HERO12 Black) and a new battery with new battery connection points. It also has cool new features such as GPS and data overlays, burst photo slo-mo (up to 400 fps at 720p), 10-bit HLG HDR, and Wi-Fi 6.
THE HERO
The GoPro HERO is GoPro's most compact 4K camera. It features a super-lightweight, rugged design, super-easy camera operation, and more. It's 35% smaller and 46% lighter than the HERO13 Black, yet waterproof and compatible with 35 GoPro mounts and accessories. It shoots video in 4K30 and 1080p30, slow-motion video in 2.7K60 and 1080p60, and photos at 12 MP. You can also export 8 MP stills from video.
NOTE: The HERO is not compatible with HB Series lenses.
THE MAX
The GoPro MAX is a versatile 360° action camera that combines three functions in one device: classic HERO shots, vlogging with 1080p live streaming, and immersive 360° videos in up to 6K resolution. Thanks to the Reframe feature, you can choose any perspective from the 360° footage without having to define the frame in advance. Six integrated microphones provide high-quality 360° sound and effective wind noise reduction. Max HyperSmooth stabilization and 360° horizon lock guarantee smooth, shake-free videos—even during fast movements.
COMPARE CAMERAS
HERO | HERO 13 | MAX | MAX 2 | |
| Resolution | up to 4K | up to 5.3K | up to 5.6K (360) | up to 8K (360) |
| Digital lenses | Wide | HyperView, | Single lens: | Single lens: |
| Video file format | H.265 (HEVC) | H.265 (HEVC) | H.265 (HEVC) | H.265 (HEVC) |
| Planned recording |
| ✓ |
| ✓ |
| Microphones | 2 | 3 | 6 | 6 |
| Waterproof | 5 m | 10 m | 5 m | 5 m |
| Voice control | ✓ | ✓ | ✓ | ✓ |
| Dimensions in mm | 56.6 x 47.7 x 29.4 | 71.8 x 50.8 x 33.6 | 64 x 69 x 39.7 | 64 x 69.7 x 48.7 |
| Weight | 86 g | 159 g | 158,7 g | 195 g |





































